Marketing - Columbus State Community College

Marketing from Columbus State Community College is a Campus Associate Marketing degree that prepares you for a Business career. Marketing is at the heart of what every business must do to be successful: get and keep customers. Marketing professionals are responsible for knowing how to produce, price, promote, and distribute goods and services. Program graduates enjoy career opportunities in such diverse areas as product management, advertising, market research, public relations, Web-based businesses, customer service and sales. The Marketing program provides a strong foundation in fundamental marketing concepts and principles. The advanced courses provide the opportunity for studying topics of particular interest to the student in such areas as consumer behavior, public relations, and advanced sales techniques. All of the courses in the Marketing Associate Degree program can be completed in both a traditional and distance learning option. The traditional class room experience continues to provide students with high quality instruction in a small classroom setting at our main campus and off-campus locations. Upon completion of the Associate Degree in Marketing , the graduate will be able to: Understand the role of branding, the concept of brand equity, and brand elements in designing marketing programs and strategies. Demonstrate knowledge of the major communications tools used in marketing , with particular emphasis on developing a creative brief and comprehensive direct marketing campaign. Demonstrate knowledge of how consumer behavior impacts overall marketing strategy and influences the purchaser's decision-buying process as identified by marketing research. Comprehend the sales process and understand how it relates to consumer and business-to-business purchasing. Identify issues that arise in global marketing and describe the basic mechanisms for doing business in foreign markets. Understand various consumer and industrial systems of distribution and supply chain management. Describe the components of the successful e-Commerce business model and their interrelationship. Understand the role of ethical decision making in the business world. View more details on Columbus State Community College . Ask your questions and apply online for this program or find other related Marketing courses.