Marketing - Fox Valley Technical College

Marketing from Fox Valley Technical College is a Campus Associate Marketing degree that prepares you for a Business career. Career Opportunities Marketing is an exciting and dynamic part of business and provides you with opportunities in hundreds of job and career choices. More than half of all careers require marketing skills. You may find marketing career opportunities with a manufacturer, wholesaler, or non-profit firm in retail management, advertising, industrial sales and service, research and purchasing. In addition, marketing provides you with the tools and experiences that assist in new business development and start-ups including business and marketing planning skills. The objective of the program is to provide experiences and activities that you need in order to develop and execute marketing plans, participate in teams, utilize information technology and develop leadership skills. Program Description Your courses in the Marketing program are designed to emphasize principles of marketing , sales, retailing, advertising and marketing research. In addition, you take allied business courses in such areas as accounting, math, law, economics and data processing. To help you relate more effectively to the public and fellow employees, you will study communications and psychology, both considered vital parts of the program. Program Outcomes Upon successful completion of this program, you will be able to: Develop a complete marketing plan for a retail, industrial or non-profit organization including the following elements: internal situation analysis; internal marketing quality audit; external situation analysis; target market identification; strategic and tactical goal setting; marketing mix development; and feedback and evaluation system. Prepare and deliver professional sales presentations to individual or group business situations including the following elements: prospecting; pre-approach; approach; questioning/needs assessment; presentation techniques; handling objections; closing; customer follow-up; routing, scheduling and budgeting; and use of technology in single and group sales situations. Understand and apply the following total quality concepts: quality theorists; tools of quality management; and team development and interaction. Apply the principles of customer service in both design and practice. Design, query and create usable reports from database software for marketing applications, and be able to identify, access and retrieve usable marketing information from third party database sources. Design, conduct and tabulate a market research study, analyze the tabulated results, and make recommendations based on that analysis. Demonstrate a knowledge of basic business accounting principles. Demonstrate and communicate, in both written and oral fashion, effectively in a business situation. Display an understanding of basic managerial practice including the staffing, evaluation and supervision functions. View more details on Fox Valley Technical College . Ask your questions and apply online for this program or find other related Marketing courses.