Business Administration Marketing - Strayer University-Kentucky

Business Administration Marketing from Strayer University-Kentucky is a Campus Bachelor Marketing degree that prepares you for a Business career. The Bachelor of Business Administration program is designed to provide you with professional knowledge and skills you need for success in today's global business environment. Through liberal arts coursework, you will develop communication, critical-thinking, and quantitative-reasoning competencies and strengthen your understanding of how political, cultural, and economic factors shape our world. The business core courses provide a foundation in management theory and practice across a broad set of business functions, while concentration courses allow you to tailor the program to fit your educational goals. Key Learning Objectives Business Concepts: Design functional area strategies (for marketing , operations, finance, etc.) that support a firm's overall business objectives. Strategic Management: Analyze a firm's operating environment (competition, regulation, international factors, etc.) in order to build appropriate business strategies. Ethics: Formulate management approaches to foster a productive and ethical organizational culture Diversity: Develop management practices that foster an appreciation for multiple cultures, ethnicity's, and other diverse populations. Decision Making: Apply management concepts and decision-making techniques to analyze business situations, interpret critical operational factors, and develop viable solutions to business challenges. Analysis: Demonstrate proficiency in organizing, conducting, and presenting business research. Communication: Effectively communicate in a business environment to convey strategies, policies, practices, and procedures throughout the organization. Concentrations The Marketing concentration explores the major concepts and practices of the marketing process, including market research, customer analysis, product development, marketing communications, pricing, and marketing channels. The concentration also examines the integration of marketing with other functions in an organization. Marketing concentration graduates will develop additional competencies applicable to roles working in or managing marketing , public relations, business development, or sales departments. Responsibilities may include setting product and pricing strategy, conducting market and customer research, managing advertising and communications activities, and generating sales. View more details on Strayer University-Kentucky . Ask your questions and apply online for this program or find other related Marketing courses.