Global Business Marketing - Arizona State University at the West Campus

Global Business Marketing from Arizona State University at the West Campus is a Campus Bachelor Marketing degree that prepares you for a Business career. Study in the field of marketing involves analysis of how organizations design, distribute, price, and promote products and services that satisfy customer needs as well as meet organizational objectives. Marketing students prepare for careers in general marketing management, brand management, advertising, marketing research, international marketing , distribution and retailing, also selling and sales management. Courses include: MKT 410Course Description: Applies social, cultural, and behavioral concepts for analyzing consumer behavior, with implications for marketing strategy and marketing communication strategy. Consumer Behavior MKT 413Course Description: Research techniques for collecting, analyzing, and interpreting marketing information. Includes design and completion of a client-sponsored, industry-based research project. Marketing Research Concepts and Practice MKT 414Course Description: Examines marketing and marketing communication strategy development, and evaluation in the context of global markets and organizational objectives. Global Strategic Marketing View more details on Arizona State University at the West Campus . Ask your questions and apply online for this program or find other related Marketing courses.