Marketing - Auburn University at Montgomery

Marketing from Auburn University at Montgomery is a Campus Bachelor Marketing degree that prepares you for a Business career. The B.A program with a specialization in marketing offers a mix of applied and theoretical courses. One objective of the program is to provide the knowledge students will need for successful marketing careers. An equally important objective is to develop students' ability to think logically and creatively, and to help them develop interpersonal and communication skills in preparation for employment and advancement in their careers. The marketing courses prepare students for entry-level jobs in marketing, for future advancement into marketing and general management, and for entrepreneurial and small business opportunities. The program includes a broad core of lower division courses that comprise the university Liberal Education Program and a business core curriculum that emphasizes a common body of knowledge underlying the successful practice of business administration. The Marketing Core requires course work in marketing research methods, consumer behavior, and marketing strategy. The required marketing course offers an introduction to the role of marketing and the functions of the marketing manager, commonly referred to as the practice of marketing management. Elective marketing courses permit individual students to develop a program for their specific interests in marketing, emphasizing, for example, distribution, marketing management, new venture creation, sales or marketing communication, and advertising. View more details on Auburn University at Montgomery . Ask your questions and apply online for this program or find other related Marketing courses.