Marketing Management - Bellevue University

Marketing Management from Bellevue University is a Online Bachelor Marketing degree that prepares you for a Business career. The Marketing Management degree program is built around an active learning model which encourages participation from the students individually and in teams. The degree program format provides an environment for students to expand their knowledge of marketing by building on their own experiences while learning from the experiences of others. A variety of assignments and techniques are used to promote critical thinking and direct application of course material. Some examples of these assignments and techniques include: Exploration of several key areas of Marketing Management including strategic planning, product development, e-marketing, market research, basic finance and general management theory. Formal and informal presentation of case studies, simulated marketing plans and other assignments that help students sharpen their public speaking skills and powers of persuasion. The Marketing Management Capstone Project which is a detailed marketing plan or case study of the student's choosing, that integrates much of the information gathered throughout the program. This project is developed throughout the entire degree program and is presented to the entire class during the last course in the program. Students can expect to learn: How to evaluate and improve their own management style by reflecting on time management, conflict resolution, team work and communication skills. How marketing managers accomplish the task of marketing which involves creating, promoting and delivering goods and services to consumers and businesses. How to effectively analyze market conditions to make decisions about product development, distribution and promotion activities. How to analyze and critique web based marketing schemes through research and review of existing e-marketing formats. How to conduct relevant and reliable market research using a variety of techniques such as focus groups, mail/phone surveys, interviews and the like. How to conduct scholarly research using library and internet sources to support findings presented in papers and case studies. How to perform basic financial calculations to assess a company's financial performance and to determine appropriate budget levels for ongoing marketing projects. How to use some basic psychology and sociology theories to aid in understanding the dynamics of consumer behavior. View more details on Bellevue University . Ask your questions and apply online for this program or find other related Marketing courses.