Communications Advertising - Brigham Young University - Provo

Communications Advertising from Brigham Young University - Provo is a Campus Bachelor Advertising degree that prepares you for a Communications career. Communications majors who choose the advertising communications emphasis will participate in a program that will give a strong grounding in the liberal arts and sciences, provide a firm grasp of communications theory and principles, and teach practical workplace skills. In advertising communications courses students will learn how to use research in studying diverse audiences, to analyze communications problems, and to evaluate communications programs. They will write problem-solving strategies and create advertising and promotion messages to specific target audiences. Creative track students will learn how to concept consumer advertising ads in print and broadcast and will develop a quality portfolio required for entry-level careers in the creative field. Management students will learn how to evaluate and select the most effective media for reaching those target audiences and will gain an understanding of how broadcast, print, and other media are used in the advertising process. Studies will culminate in the student's participation, as a team member, in creating and presenting a comprehensive and competitive integrated communications campaign that includes research, advertising, and sales promotion. Career Opportunities This field provides career opportunities in advertising , media management, and advertising media sales as well as in its creative, research, media planning, and management functions. View more details on Brigham Young University - Provo, UT . Ask your questions and apply online for this program or find other related Advertising courses.