Marketing - Camden County College

Marketing from Camden County College is a Campus Associate Marketing degree that prepares you for a Business career. Marketing managers develop detailed marketing strategies of firms.With product and market research personnel, marketing managers determine the demand for the products or services of firms, the potential users, and the prices. Marketing managers monitor trends indicating the need for new products or services. Marketing managers and personnel work with advertising and sales promotion people. Program Goals To train students to demonstrate an understanding of consumer purchasing behavior concepts. To develop the students' managerial abilities in problem solving, communication, leadership, and teamwork. To enable students to use current and emerging information technology tools for employment, personal productivity,communication and research. To assure that students possess professional values and exhibit professional behaviors in the workplace including demonstrating an understanding and appreciation for other cultures and backgrounds. To prepare students to qualify for entry-level employment as an account executive, advertising representative, marketing representative, marketing research manage, product marketing specialist and product research manager. Program Student Learning Outcomes At the end of the program, the graduate will be able to: 1. Apply knowledge of fundamental marketing planning and its concepts and theories. 2. Compare and contrast purchasing behaviors. 3. Plan, prioritize and manage marketing research projects. 4. Identify professional values and exhibit professional behaviors in the work environment. Employment Opportunities As domestic and foreign competition increases, so will marketing and promotional activities. Careers in marketing are expected to increase significantly throughout this century. Listed below are some of the possible Employment Opportunities. Account executive Advertising representative Marketing representative Marketing research manager Product marketing specialist Product research manager View more details on Camden County College . Ask your questions and apply online for this program or find other related Marketing courses.