Marketing - Capital University

Marketing from Capital University is a Campus Bachelor Marketing degree that prepares you for a Business career. In the School of Management, students pursuing a major in Marketing will develop a comprehensive understanding in the core subjects of Marketing Communications, Consumer Behavior, Marketing Research, and Marketing Management. In addition to core subjects, students are required to take six credit hours in marketing elective subjects such as International Marketing, Retail and Distribution Management, Personal Selling and Sales Management, and special topics in marketing . These courses will provide students with the opportunity to interact and engage with professors who have academic as well as, hands-on, practical knowledge in the field of marketing. Marketing majors in the School of Management engage in learning that involves participating in realistic marketing projects that require: * Development of marketing strategies * Designing, conducting and analyzing marketing research * Developing and presenting marketing plans and recommendations * Team collaboration and analysis of case studies Projects which students develop can be placed in a student's portfolio to show potential employers in interviews. Highlights About one third (1/3) of Americans are employed in marketing-related positions. The Bureau of Labor Statistics reports that employment of advertising, marketing , promotions, public relations and sales managers is expected to grow faster than the average occupation through 2012. Beginning salaries in marketing usually rank only slightly below those in engineering and chemistry, but are equal to or exceed starting salaries in the fields of economics, finance, accounting, general business and liberal arts. Marketing careers in non-profit organizations, higher education, libraries and hospitals continue to grow as these organizations realize the importance of marketing . Careers in Marketing Although marketing majors associate careers in marketing with careers in sales and advertising, the field of marketing provides a broader range of career opportunities than most disciplines. Careers which marketing majors can pursue are: * Brand and Product Management * Industrial Marketing * New Product Planning and Development * International Marketing * Promotion Management * Logistics Management * Marketing Research * Merchandising Management * Marketing Communications * Purchasing * Advertising * Database Marketing * Retailing Management * Direct Marketing * Personal Selling and Sales Management * Marketing Science and Systems Analysis * Services Marketing * Internet Marketing * Public Relations * Consumer Affairs View more details on Capital University . Ask your questions and apply online for this program or find other related Marketing courses.