Marketing - Champlain College

Marketing from Champlain College is a Campus Bachelor Media Studies degree that prepares you for a Communications career. Take a minute to look around you. How many messages and images do you see right now that are trying to get your attention? Products in games, brand names on clothes, e-mail newsletters, packaging, coupons, advertising, search engines and word of mouth -- it's all marketing . Become part of our hands-on Marketing program and you'll start to learn in your first semester about the fundamentals of marketing and how they impact business and consumers. Innovative, project-based work is built into every class, expanding on text material so you learn by both reading and experiencing. In your first two years as a marketing major, you'll experience all facets of marketing , including advertising, customer relationship management, sales, consumer behavior and research, and international and interactive marketing, all designed to help you choose a career track for your junior and senior years that interests you -- either Marketing Management or Advertising.Marketing Management: Interested in working in a corporation or nonprofit organization's marketing department where you'll be responsible for projects and strategic marketing planning? Or how about working in a marketing agency where you'll help clients devise their marketing strategies? Then Marketing Management is for you! Advertising: Interested in the creative side? Want to focus on getting the word out, work in an ad agency or learn the skills to enter the advertising world? The Advertising track will get you there! # Program Highlights Work with experts in the field right from the start. All courses are taught by a mix of incredibly talented, wide-ranging individuals with experience that will benefit you. Learn the fundamentals from faculty well-versed in how it all comes together, get involved in hands-on projects with faculty who work in the field right now and build a network that will stay with you for a long time -- even after college! Take a strong marketing core built on the fundamentals in your first two years and then, in your junior and senior years, get career-specific, taking courses that are designed to get you a job in your interest area. Marketing Management courses are strategic, are business- and project-driven and can also keep you on a Marketing Masters or MBA track. Advertising courses are hands-on, are creative and provide you with an opportunity to build a creative portfolio that will get you noticed. Get involved in an internship during your second year and then compete in your senior year for a high-level senior internship within your specific career track. Two internship opportunities reinforce your learning and make it all real! Be a part of an innovative program that is like no other! Explore the marketing environment with guest speakers, other students in the degree , and a wide range of instructors from different backgrounds. Enjoy intense discussion and debate. Take a course in nonprofit and social marketing that will get you involved in cause-related marketing within the community -- doing and learning. Entrepreneurship is everywhere, with new businesses emerging every day. You'll take courses that will have you working with businesses just like these, solving Internet marketing problems or exploring new international market opportunities. You learn in the classroom while working on projects that may have an impact on current businesses right now. Career Opportunities The career opportunities in marketing are seemingly endless. From small businesses to international corporations, every kind of company, organization and government agency relies on marketing expertise. According to the Federal Bureau of Labor Statistics, "College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. Those who have new media and interactive marketing skills will be particularly sought after." And jobs within the marketing sector, including advertising, marketing, promotions and sales, are expected to increase faster than the average for all occupations through 2010. Some Career Opportunities Include: Advertising Track Client associate Account coordinator Advertising account representative Advertising sales Advertising coordinator Marketing Management Track Marketing specialist Marketing writer/coordinator Marketing promotions Entry-level sales Marketing communications coordinator Media sales View more details on Champlain College . Ask your questions and apply online for this program or find other related Media Studies courses.