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Marketing - Christopher Newport University

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Marketing Bachelor from Christopher Newport University details


Program Format: Campus Program Level: Bachelor

Marketing from Christopher Newport University is a Campus Bachelor Marketing degree that prepares you for a Business career. The Luter College of Business & Leadership is one of the few undergraduate institutions nationwide to implement a degree program in direct/interactive marketing . Opportunities abound for graduates as companies clamor to hire marketers who possess the essential knowledge to compete in the digital age. Direct marketing is an interactive marketing system using multiple media such as mail, print, telephone, broadcast and internet to target customers, one-on-one. Response is measurable, and the activity is usually stored in a database. Our marketing curriculum builds on the fundamentals of direct/interactive marketing to help students understand that its use supports the organization's mission and strategic business initiatives. Students learn to develop and use customer research, databases, direct mail, Internet, print advertising and package designs. Direct and interactive marketing is hot. As the field has matured, it has become the preferred method of developing and maintaining loyal customers. Nearly half of all advertising expenditures in 2005 were related to direct marketing . In 2006, nearly 10.6 million workers were employed as a result of direct marketing activity, and growth is expected to be at 11.7 percent annually through 2011. Students who select this specialization are prepared for careers in advertising, promotion, customer relationship management, public relations, sales and other marketingrelated fields. In addition to course work, students participate in projects with local businesses, marketing internships and direct marketing seminars sponsored by the Direct Marketing Education Foundation (DMEF). Students may also join the CNU Direct Marketing Association that sponsors a variety of speakers and networking activities each semester, as well as an annual career and networking reception. For a high-demand career that places you where the action is, consider our exciting program focusing on direct and interactive marketing! View more details on Christopher Newport University . Ask your questions and apply online for this program or find other related Marketing courses.

Christopher Newport University details


Christopher Newport University address is 1 University Place, Newport News, Virginia 23606. You can contact this school by calling (757) 594-7000 or visit the college website at www.cnu.edu .
This is a 4-year, Public, Master's Colleges and Universities (smaller programs) according to Carnegie Classification. Religion Affiliation is Not applicable and student-to-faculty ratio is 17 to 1. The enrolled student percent that are registered with the office of disability services is 3% or less .
Awards offered by Christopher Newport University are as follow: Bachelor's degree Master's degree.
With a student population of 4,990 (4,837 undergraduate) and set in a City: Midsize, Christopher Newport University services are: Academic/career counseling service Employment services for students Placement services for completers . Campus housing: Yes.
Tuition for Christopher Newport University is $10,084. Type of credit accepted by this institution Dual credit Advanced placement (AP) credits . Most part of the informations about this college comes from sources like National Center for Education Statistics


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