Psychology - Consumer Behavior - Colorado Technical University

Psychology - Consumer Behavior from Colorado Technical University is a Online Bachelor Personality Psychology degree that prepares you for a Psychology career. The study of consumer behavior can be applied to improving marketing strategies, shaping public policies, influencing society and improving consumer knowledge. This curriculum can provide students with an understanding of consumer decision-making and problem solving, judgment and motivation, marketing and advertising, internal and external impacts on behavior and the interactions between the consumer and society. Our project-based Professional Learning Model? challenges students to develop a set of skills utilized by professionals in various fields that benefit from a current understanding of consumer behavior . The CTU PLM? is designed to place you in the active role of collaborative problem-solver as you study quantitative and qualitative approaches to the study of humanistic psychology . Students will then be expected to apply your knowledge to, amongst other things, analyze the impact and influence of mass media in shaping the psychology of individuals, groups and society as a whole. In addition to a quality curriculum based on industry standards, courses in Colorado Technical University ?s BS in Psychology degree program are taught by a faculty comprised of many experienced professionals who can bring a range of experience into their classrooms. Their knowledge and perspectives offer students the opportunity to learn from individuals willing to share their understanding of emerging concepts, theories and research findings in the field of psychology as they apply to the real world behavior of individuals and groups in the consumer marketplace. Ask your questions and apply online for this program or find other related Personality Psychology courses.