Doctor's degree Business Administration Marketing - Duke University

Doctor's degree Business Administration Marketing from Duke University is a Campus Ph.D Marketing degree that prepares you for a Business career. Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied. This broad area of study has generated research at three levels. The first, or macro level, examines factors affecting the structure and efficiency of markets and the profitability of firms within markets. Often such explorations use economic theory. One example is the study of the effect of product differentiation on the optimal channel structure and profitability for the firms within an industry. A second level of research is at the managerial level. The emphasis at this level is on improving the decision making abilities of managers. The methodology used is very diverse. It includes compiling descriptive information on how managers now go about making decisions, developing heuristics to augment current practices and building normative models of how managers should make decisions. Work at this level can be useful to both the public and business sectors. For example, one can develop new methods for testing advertising copy, examine the effects on purchase behavior of providing nutritional information in a grocery store or build an expert system which makes an individual manager's expertise available throughout the firm. The third, or micro, level is concerned with understanding the factors that influence buyer behavior. Often the theoretical base for these studies is psychological. Examples of studies at this level are determining the differential effect of a verbal or pictorial advertising message on the consumer's brand preferences, testing the effects of Internet search agents on consumer choice, or examining emotionally difficult consumer choices. The Ph.D. Program in Marketing at Duke University's Fuqua School of Business is designed to provide students with the training necessary for a successful research and teaching career in any of the above areas. This training is done by having students take courses selected to meet their individual needs and interests, work with faculty members on joint research, conduct a series of original research projects which ultimately lead to a dissertation, and assist in the teaching of marketing courses. The Ph.D. program in marketing has an outstanding global reputation for placing students in preeminent business schools. Faculty invest heavily in training and working one-on-one with doctoral students to teach them how to think about and do path-breaking research. View more details on Duke University . Ask your questions and apply online for this program or find other related Marketing courses.