Marketing - Herzing University Online

Marketing from Herzing University Online is a Online Bachelor Marketing degree that prepares you for a Business career. Program Description This Marketing 124-credit degree is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components are advertising, marketing on the Internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing , professional selling and sales management. Program Objectives Upon completion of their program, the student should be able to: 1. D emonstrate knowledge of consumer behavior, concepts and principles. 2. D emonstrate knowledge of professional selling activities and sales management. 3. D emonstrate an application of the marketing mix to marketing practices. 4. D evelop an understanding of innovative product development. 5. D emonstrate knowledge of secondary, and qualitative and quantitative marketing research methods, skills and techniques. 6. Recognize and manage the differences stemming from the application of the principles and the techniques of marketing across national boundaries. 7. D emonstrate the ability to formulate strategic marketing decisions and develop a marketing plan. 8. T hink critically at a conceptual level and by using mathematical analysis as well as the scientific method. Potential Job Position Titles Potential entry-level and marketing training position titles include advertising agents, sales representatives, promotions or sales managers, marketing managers, marketing consultants, marketing campaigns project coordinator. Ask your questions and apply online for this program or find other related Marketing courses.