Marketing Fashion Marketing - Iowa Western Community College

Marketing Fashion Marketing from Iowa Western Community College is a Campus Associate Management degree that prepares you for a Business career. Program Information The Marketing Fashion option teaches students how to use textiles, color, and design to create visual merchandising campaigns. Business/Marketing courses teach students how to develop, analyze, and implement effective marketing strategies. Students will learn the inner workings of the retail and wholesale fashion industry. Students combine what they learn in the classroom with hands-on experience through internships. A highlight of this program is a study tour to a regional fashion center. Program Outcomes Students who successfully complete this program should be able to: Implement the elements, design, and purposes of a marketing plan. Analyze the influence of external factors on marketing Recognize the customer-oriented nature of marketing and characteristics, motivations, and behavior of consumers. Analyze the elements of the marketing mix, their interrelationships and how they are used in the marketing process. Secure employment in the fashion industry. Career Opportunities A career in the fashion industry may include marketing or promotions, sales, management, buying, fashion consultant, customer service, and visual merchandising. Employment opportunities are expected to be above average. Salaries vary depending upon the type and size of business and the level of responsibility assigned. View more details on Iowa Western Community College . Ask your questions and apply online for this program or find other related Management courses.