Business Administration Marketing - Loyola Marymount University

Business Administration Marketing from Loyola Marymount University is a Campus Bachelor Marketing degree that prepares you for a Business career. What Is Marketing? LMU's Marketing major helps students focus on activities that facilitate exchange between individuals and organizations. Students learn the art and science of defining opportunities and persuading people to try the products or services an organization offers. The Marketing major provides students with the option to focus on specific areas such as consumer behavior, market research, brand management, international marketing , promotion management, sales, business-to-business marketing, perspectives on consumption, pricing, marketing law, sports marketing, and global marketing strategy. Students gain a broad understanding of the role of marketing in both business and nonbusiness situations. They come to understand the elements of the marketing mix, and how these elements can be integrated to achieve organizational objectives. What Do Marketing Majors Do? The major presents students with a rich variety of learning environments, including lectures, projects, team competitions, oral presentations, and special events - the same kinds of situations students will experience in the workplace. Students are encouraged to participate in internship programs in order to gain practical experience and perspective, and to put their skills to work for campus activities and organizations. Study abroad opportunities are available. Marketing majors also examine the relationship of marketing to other business and related disciplines such as economics and psychology. Students learn to do customer analysis, competitive analysis, and industry analysis. They learn to analyze market opportunities and identify internal and external forces that impact the marketing process. Is This Major Right for You? You might be a Marketing major if you: Are creative Are a strategist Seek a business career Are an excellent communicator Are analytical View more details on Loyola Marymount University . Ask your questions and apply online for this program or find other related Marketing courses.