Marketing - Northampton County Area Community College

Marketing from Northampton County Area Community College is a Campus Associate Marketing degree that prepares you for a Business career. Program Narrative Do you enjoy being part of a team that plans and executes promotions and special events? Perhaps you find yourself fascinated with advertising, or you want to work with the media. Marketing is a creative field that includes numerous career paths. From retail to sports to non-profit institutions, marketing is an essential tool, and marketing professionals find their work exciting and rewarding. The Marketing program at Northampton focuses on the practical applications of both business and consumer marketing . This program emphasizes employment, specifically in a marketing or marketing-related position, upon graduation, rather than transfer to a four-year college. The program is designed to provide students with the marketing skills needed to enter into the fields of marketing, advertising, public relations, sales, retail management, media planning, customer service or e-marketing upon graduation. Program Features The Marketing A.A.S. Program includes a strong educational core that emphasizing marketing theory and application of marketing knowledge. Students develop necessary skills required to enhance creativity, critical thinking, problem solving, global perspectives and communication. Students participate in a Marketing Simulation course with a focus on designing and presenting a marketing plan for an existing business. Students work in groups to conduct a market analysis related to a specific company, develop a media schedule and advertising campaign, and present the plan to company executives. In addition, students gain valuable experience working with a team on real-world projects. Program Outcomes Graduates of the program will: Demonstrate an understanding of general business principles in accounting/finance, management and marketing. Apply technological and design skills related to business and marketing promotion. Possess strong presentation and communication skills pertinent to business and life. Gain an understanding of business ethics and their application in business. Work effectively in both individual and team environments. Design a cohesive marketing strategy, effectively combining the marketing mix elements of product, price, promotion and place (distribution). View more details on Northampton County Area Community College . Ask your questions and apply online for this program or find other related Marketing courses.