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Integrated Marketing Communications - Point Park University

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Integrated Marketing Communications Bachelor from Point Park University details

Program Format: Campus Program Level: Bachelor

Integrated Marketing Communications from Point Park University is a Campus Bachelor Public Relations degree that prepares you for a Communications career. Today?s media landscape calls for innovative integrated marketing communications (IMC) campaigns that sell products and services. Our IMC program does just that by utilizing a strategic approach that combines advertising, public relations, direct marketing, interactive/Internet marketing, sales promotions, and personal selling to the maximum advantage of clients. Courses were designed to provide students with in-depth knowledge of the components of the promotional section of the marketing mix model. This enables students to develop and execute campaigns producing tangible results that align with, and support, the business strategies of organizations. This communications recipe is similar to that of a prize-winning cake where the correct quantity of each ingredient is critical for the end result. In other words, what percentage of the communication message should be allocated to each of the ?ingredients? of the IMC campaign. We revised our IMC program in 2010 to align it with the evolving demands of the marketplace, including a strong focus on corporate writing, public relations, advertising, interactive design/digital capabilities and social media. The curriculum is based on developing hands-on communication skills that are taught by faculty from the School of Communication and the School of Business (marketing, marketing research and marketing management along with business courses in areas such as human resources and sales). With the final course, the program culminates into a hands-on capstone class where the entire group is organized into an agency that produces an IMC program for a local company/organization to provide students with an invaluable real world work simulation. View more details on Point Park University . Ask your questions and apply online for this program or find other related Public Relations courses.

Point Park University details

Point Park University address is 201 Wood St, Pittsburgh, Pennsylvania 15222-1984. You can contact this school by calling (412) 391-4100 or visit the college website at .
This is a 4-year, Private not-for-profit, Master's Colleges and Universities (larger programs) according to Carnegie Classification. Religion Affiliation is Not applicable and student-to-faculty ratio is 14 to 1. The enrolled student percent that are registered with the office of disability services is 3% or less .
Awards offered by Point Park University are as follow: Less than one year certificate Associate's degree Bachelor's degree Postbaccalaureate certificate Master's degree.
With a student population of 3,861 (3,332 undergraduate) and set in a City: Large, Point Park University services are: Remedial services Academic/career counseling service Employment services for students Placement services for completers On-campus day care for students' children . Campus housing: Yes.
Tuition for Point Park University is . Type of credit accepted by this institution Dual credit Credit for life experiences Advanced placement (AP) credits . Most part of the informations about this college comes from sources like National Center for Education Statistics

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