Marketing - Shippensburg University of Pennsylvania

Marketing from Shippensburg University of Pennsylvania is a Campus Bachelor Marketing degree that prepares you for a Business career. What is marketing? Marketing is a way of finding out what products and services people and organizations want and need, and making sure that they can get them. By doing this, marketing provides a system for a higher standard of living for everyone. What is in the marketing curriculum? Effective marketing is best facilitated by informed, talented, and motivated people -the marketers. The marketing curriculum supports this need through preparing students for marketing-related positions in industry and other organizations. In addition to the Grove College of Business core courses, students in marketing take required courses in: principles of marketing marketing research buyer behavior marketing analysis and strategic development Students also develop elective courses and/or tracks in such areas as the supply chain management and operations concentration, promotion, sales/sales management, retailing, international marketing, entrepreneurship, and business-to-business marketing . Students are also encouraged to develop specialized areas of concentration that may include other disciplines from the College of Business and from the Colleges of Arts & Sciences and Education. How do marketing students gain a needed real-world experience? Internships provide marketing students with a competitive advantage in the marketplace. These internships provide practical experience and enhance the learning experience by providing opportunities to apply what is being learned in class. Benefits of internships include: applying academic knowledge to on-the-job experiences, communicating and interacting with professionals working in business developing professional self-confidence, clarifying and identifying career opportunities, earning money for university and personal expenses building a network of professional contacts completing free elective credits for graduation, and returning to the university with renewed interest and a new perspective on learning. What career choices exist in marketing? Qualified marketers are in demand. Marketing ranks very high when comparing salaries with other professions. Typical starting salaries tend to be in the mid-thirties. Opportunities are extensive and diverse and include areas such as: advertising and promotion customer service e-commerce not-for-profit marketing marketing research supply chain management product management professional selling retail management services marketing Shippensburg graduates have obtained jobs at numerous organizations such as: Proctor and Gamble IBM AT&T Black & Decker Eli Lily Gallo Wines Hershey Enterprise Capital Blue Cross Many graduates have also successfully started their own businesses or pursued advanced degrees . View more details on Shippensburg University of Pennsylvania . Ask your questions and apply online for this program or find other related Marketing courses.